I never thought writing would be much fun as a career when I was in high school, in fact I pretty much dreaded all my assignments that had anything to do with reading or writing.  Now I try to write as much as I can and share as much as I can with friends and family on line, and I even have taken up writing as a career… in a roundabout way.  It’s really not work when you’re having fun doing it… and I’m having a lot of fun and some success.

Writing as a career certainly didn’t start out as my goal when I began thinking about starting my own web business, but it quickly became apparent that the best way to learn the web promotion business without losing your shirt in PPC advertising would be to learn Bum Marketing techniques.  What’s Bum Marketing?  Bum Marketing is a philosophy where you pay as little as possible to generate revenue from internet customers.  Notice I did not mention anything about getting traffic to your page or building a website.  Those come later – only AFTER you’ve found a money making niche. 

Most people do it the other way around (myself included).  We always put the cart before the horse.  I can’t tell you how many websites I’ve built, how many domains I’ve owned, how many hours and weeks I’ve spent programming websites (see my website masterpiece).  In reality what the web is really thirsty for - is good content.  After the mad scramble land grab for web real-estate people found that registering domains was expensive, and without traffic, extremely unprofitable.  So all the great content websites that had been backed by venture capital disappeared one by one until only a few extremely well funded advertising sites remained.  The largest of these was Google, which made the vast majority of  it’s money acting as a middle man between web advertisers and web content providers. 

Google understood early on that the key to sorting out all the sudden burst of activity was what they called relevance.  Think just a few years back before the dot-com bubble burst.  Do you remember what it was like to do a search in Yahoo?  You’d get page after page of Spam websites and postings, because they did not know how to filter the results for relevancy.  Yahoo may have been the first to get the search business, but ultimately Google dominated it because they punished websites with bad or Spam content.  If you want to understand Google you have to understand what relevant content is and then post it to a forum, web page or other site where it gets monitored and reviewed. 

That is how your content becomes relevant, and ultimately shows up in Google search results.  So now I write as much relevant content as I can under the guidelines of One Week Marketing, spin it and post it to as many sites as possible using SEnuke and otherwise try to spend as little as possible to promote my pre-existing sites like my people search business and www.todosquepaso.com.